By The Malketeer
Finding Homes with Connectivity at the Core
In a groundbreaking move that aligns with the modern digital lifestyle, Mudah.my has joined forces with CelcomDigi, supported by media agency OMD Malaysia, to integrate Fibre and 5G Home WiFi services directly into Mudah’s Property website.
This innovative collaboration simplifies the search for homes with reliable internet connectivity, empowering Malaysians to make smarter choices for their future residences.
With over 350,000 property listings on Mudah Property, users can now explore homes that align with their connectivity needs, thanks to CelcomDigi’s extensive Fibre and 5G network coverage.
Whether you’re a homeowner seeking ultra-fast internet speeds or a renter in need of on-demand connectivity, this partnership has you covered.
High-Speed Internet Meets Smart Living
For homeowners, CelcomDigi Fibre offers blazing speeds of up to 1Gbps, complemented by FREE Fibre-to-the-Room (FTTR) for whole-home coverage.
On top of that, AI smart home devices can be yours for as low as RM2/day, making it easier to embrace the future of smart living.
Renters, too, can tap into the convenience of CelcomDigi’s 5G Home WiFi, providing fast and reliable internet without the hassle of fixed contracts.
Teh Han Ming, Head of Mudah Property, highlighted the platform’s dedication to enhancing the home-search experience: “Through this collaboration, we are providing users with valuable insights about connectivity options available via CelcomDigi’s Fibre and 5G Home WiFi services, helping them make informed decisions about their future homes.”
The Perfect Marriage of Tech and Real Estate
This collaboration isn’t just a win for users—it’s a strategic alignment for both brands.
As Teh Han Ming added, “This partnership enables CelcomDigi to reach a broad and diverse audience through our trusted platform.”
It also cements Mudah Property’s reputation as a one-stop solution for home seekers, seamlessly combining property search with digital connectivity options.
OMD Malaysia: The Architects of Innovation
Aliasgar Hirani, Head of Digital at OMD Malaysia, underscored the strategic foresight behind this partnership: “This market-first initiative addresses consumers’ need for internet services when renting or buying a home, thereby increasing brand consideration for CelcomDigi. It also showcases OMD’s expertise in crafting partnerships that blend behavioural and cultural insights to deliver maximum relevance.”
By identifying this untapped market opportunity, OMD Malaysia has once again demonstrated its ability to create meaningful consumer connections while driving brand impact.
A New Era in Home Connectivity
In an age where connectivity is as essential as electricity, this collaboration marks a significant leap forward.
Mudah.my and CelcomDigi are not just helping users find homes—they’re ensuring these homes are ready to meet the demands of a hyper-connected world.
With initiatives like this, the future of real estate is here, and it’s faster, smarter, and more connected than ever.
MARKETING Magazine is not responsible for the content of external sites.
source